How to engage with clients on social media
Social media can be a fantastic way to get more people knowing about your clinic.
Social media can be a fantastic way to get more people knowing about your clinic. Platforms like Instagram, Facebook and Pinterest work really well for health and beauty clinics as they are very visual and you can post high quality images to bring your brand to life and create desire.
Knowing what to post on social media to get the best results can be the hardest part and often lead to clinics leaving social media posting until ‘tomorrow’. It is paramount that you think carefully about posting and not just post randomly. Is that post really driving your business forward?
It is understandable that when you’re busy running your clinic, attending to clients and managing staff, social media posting may come close to the bottom of your list. However, it is extremely important that you constantly post on your chosen platforms in order to keep them current and engaging for both existing and new clients. Instead of setting aside 30 minutes a day for posting, why not set out a few hours each week to create posts in one sitting? This way, your mind is in the right place and you’re less likely to run out of time each day.
What should I be posting on social media?
3) Links, Links, Links – When posting on social media, it is important to guide your clients in the right direction, so that they can take action. This could be a link for a client to start a conversation or a link to your website. Ultimately, the aim is to get a client to book an appointment with you after finding out more on your website. For example, to direct a client to your blog, post a snippet of your blog post on social media to attract your customer’s attention and use a read more link to increase website traffic.
4) Reviews are key – Posting visuals and links to customer reviews are a great way to increase bookings and presence on social media. Remember, reviews build confidence in your brand.
Brandaroo can assist your clinic with improving social media networks and growing followers. We offer packages to suit all budgets and invite you to discuss your clinics social media project over a free telephone consultation with us. Just complete the contact form below.
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